蜜雪冰城 × 迪莫联名活动项目

{"type":"brand collaboration campaign moodboard and visual proposal board","format":"wide 16:9 presentation board","overall_style":"cute commercial Chinese marketing design, pastel pink background, rounded white cards, glossy 3D mascot rendering, dreamy dessert fantasy atmosphere, polished agency pitch deck layout","collaboration":{"brand":"{argument name=\"drink brand\" default=\"MIXUE\"}","partner":"{argument name=\"collaboration IP\" default=\"DI MO\"}","campaign_title":"{argument name=\"campaign title\" default=\"MIXUE × DI MO CAMPAIGN MOODBOARD\"}","chinese_event_name":"蜜雪冰城 × 洛克王国 迪莫联名活动","hashtags":["#甜蜜冒险","#萌力出发","#迪莫驾到","#MIXUExDIMO"]},"main_visual":{"position":"top center","scene":"large horizontal hero banner with a blue-and-white chibi creature mascot running and smiling beside a strawberry bubble tea and soft-serve drink cup, pastel rainbow clouds, sparkles, ice-cream mountains, cute fantasy adventure mood","headline":"{argument name=\"hero headline\" default=\"甜蜜冒险 萌力出发\"}","supporting_badges":["新品上市","联名限定"],"colors":"cotton-candy pink, sky blue, cream white, strawberry red, soft yellow, lavender"},"mascot":{"description":"adorable Di Mo-inspired blue mascot with white face and belly, big black eyes, small orange cheek marks, yellow V mark on forehead, large blue ears with yellow tips, blue tail ending in a star, energetic running pose","rendering":"high-quality 3D toy-like character mixed with flat graphic advertising elements"},"layout":{"sections":[{"title":"MIXUE × DI MO CAMPAIGN MOODBOARD","position":"top left","count":6,"items":["campaign title card","Chinese collaboration subtitle","hashtag line","five solid color swatches","one multicolor pastel texture swatch","minimal brand typography"]},{"title":"DIGITAL BANNERS","position":"left middle","count":3,"items":["horizontal banner with headline 甜蜜冒险 萌力出发 and mascot","horizontal banner for 迪莫联名套餐 with drink, mascot, and product cards","horizontal banner reading 新品上市 冒险开启 with mascot and soft pastel sky"]},{"title":"SOCIAL MEDIA BANNERS","position":"top right","count":3,"items":["vertical story banner with headline 甜蜜冒险 萌力出发","vertical story banner with headline 迪莫驾到 and mascot holding a cone","vertical story banner with headline 联名限定包装 and drink packaging"]},{"title":"SOCIAL MEDIA POSTS","position":"right middle","count":1,"items":["Instagram-style square post mockup from mixue_global showing the hero campaign artwork with caption and engagement icons"]},{"title":"PRINT & OOH ADVERTISING","position":"bottom left","count":3,"items":["bus stop lightbox poster mockup","freestanding pink vertical poster mockup","smartphone vertical ad mockup"]},{"title":"AESTHETIC VISUAL ASSETS","position":"bottom center","count":8,"items":["pink popping boba spheres","pink soft-serve swirl","pink clouds at sunset","iridescent crystal texture","pink sparkling sugar texture","brown tapioca pearls","blue water ripple texture","pastel glitter gradient"]},{"title":"MERCHANDISE & PACKAGING","position":"bottom right","count":7,"items":["small mascot keychain","large branded drink cup","pastel character drink cup","pink co-branded packaging box","flat collectible card or coaster 1","flat collectible card or coaster 2","printed campaign insert sheet"]}],"centerpiece":"realistic storefront mockup of a MIXUE shop with a large campaign billboard above the entrance and a crowd of customers in front","additional_photo_mockup":"hand holding a physical collaboration bubble tea cup outdoors, cup printed with the mascot and pink topping"},"bottom_branding":{"logos":"MIXUE logo × Rock Kingdom logo","position":"bottom right"},"design_requirements":"make the board information-dense but clean, use consistent rounded panels, realistic product and outdoor advertising mockups, crisp readable Chinese headlines, professional campaign proposal quality, no dark mood, no cluttered typography"}

{"type":"品牌联名活动项目与视觉提案板","format":"宽屏 16:9 展示项目","overall_style":"可爱商业风中国营销设计，淡粉色背景，圆角白色卡片，光泽感 3D 吉祥物渲染，梦幻甜点氛围，专业代理商提案布局","collaboration":{"brand":"{argument name=\"drink brand\" default=\"MIXUE\"}","partner":"{argument name=\"collaboration IP\" default=\"DI MO\"}","campaign_title":"{argument name=\"campaign title\" default=\"MIXUE × DI MO CAMPAIGN MOODBOARD\"}","chinese_event_name":"蜜雪冰城 × 洛克王国 迪莫联名活动","hashtags":["#甜蜜冒险","#萌力出发","#迪莫驾到","#MIXUExDIMO"]},"main_visual":{"position":"顶部居中","scene":"大型横向主视觉横幅，蓝色与白色 Q 版吉祥物在草莓珍珠奶茶和冰淇淋杯旁奔跑微笑，淡彩虹云朵，闪光点，冰淇淋山，可爱的奇幻冒险氛围","headline":"{argument name=\"hero headline\" default=\"甜蜜冒险 萌力出发\"}","supporting_badges":["新品上市","联名限定"],"colors":"棉花糖粉，天空蓝，奶油白，草莓红，柔和黄，薰衣草紫"},"mascot":{"description":"可爱的迪莫风格蓝色吉祥物，白色面部和腹部，大大的黑眼睛，脸颊有橙色小标记，额头有黄色 V 字标记，大大的蓝色耳朵配黄色耳尖，蓝色尾巴末端有星星，充满活力的奔跑姿势","rendering":"高质量 3D 玩具质感角色与扁平化图形广告元素结合"},"layout":{"sections":[{"title":"MIXUE × DI MO CAMPAIGN MOODBOARD","position":"左上","count":6,"items":["活动标题卡","中文联名副标题","话题标签行","五个纯色色块","一个多色淡彩纹理色块","极简品牌字体"]},{"title":"数字横幅","position":"左中","count":3,"items":["带有“甜蜜冒险 萌力出发”标题及吉祥物的横幅","带有“迪莫联名套餐”及饮品、吉祥物和产品卡的横幅","带有“新品上市 冒险开启”标题、吉祥物及柔和天空背景的横幅"]},{"title":"社交媒体横幅","position":"右上","count":3,"items":["带有“甜蜜冒险 萌力出发”标题的竖版故事横幅","带有“迪莫驾到”标题及吉祥物手持冰淇淋的竖版故事横幅","带有“联名限定包装”标题及饮品包装的竖版故事横幅"]},{"title":"社交媒体贴文","position":"右中","count":1,"items":["mixue_global 风格的 Instagram 正方形贴文样机，展示主视觉活动图、文案及互动图标"]},{"title":"印刷与户外广告","position":"左下","count":3,"items":["公交站灯箱海报样机","独立粉色竖版海报样机","智能手机竖版广告样机"]},{"title":"美学视觉素材","position":"下中","count":8,"items":["粉色爆爆珠","粉色冰淇淋旋涡","日落粉色云朵","虹彩水晶纹理","粉色闪光糖粒纹理","棕色珍珠","蓝色水波纹理","淡彩闪光渐变"]},{"title":"周边与包装","position":"右下","count":7,"items":["小型吉祥物钥匙扣","大型品牌饮品杯","淡彩角色饮品杯","粉色联名包装盒","扁平收藏卡或杯垫 1","扁平收藏卡或杯垫 2","印刷版活动插页"]}],"centerpiece":"写实的 MIXUE 门店样机，入口上方有大型活动广告牌，门前有顾客人群","additional_photo_mockup":"手持户外联名珍珠奶茶杯的实拍图，杯身印有吉祥物和粉色顶料"},"bottom_branding":{"logos":"MIXUE logo × 洛克王国 logo","position":"右下"},"design_requirements":"保持项目信息密度高但整洁，使用统一的圆角面板，写实的产品和户外广告样机，清晰易读的中文标题，专业活动提案质量，避免暗黑风格，避免杂乱的排版"}