
AI = Shutterstock 2.0
"Pure AI Campaigns" is a myth atm
People can smell raw AI generation in <1 sec
And they swipe past it instantly
I see AI as raw "stock assets/workflows"
This is when it really starts working in real projects
They need to be
- layered,
- color-graded,
- edited,
- directed
β Prompt engineering isn't magic
π¦ The magic happens when you apply classical skills to that raw chaos
2026 might be the last year to trick the audience
To create real value, we have to work more, not less - on the real skills
Boosting these with AI is the idea
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IMO, for sureAI = Shutterstock 2.0 "Pure AI Campaigns" is a myth atm People can smell raw AI